고통은 하위 업체들 몫...리비안도 결국 감원

15,000명의 직원 중 약 4.5%를 해고키로 결정.

 

 

https://news.einfomax.co.kr/news/articleView.html?idxno=4379988

리비안, 600명 감원 추진…전기차 稅혜택 종료 여파 - 연합인포맥스

 

 

직원들에게 보낸 메모.

 

Read the memo Scaringe sent out to employees below:

Hi Team,I am writing to share a difficult update.With the launch of R2 in front of us and the need to profitably scale our business, we have made the very difficult decision to make a number of structural adjustments to our teams. These changes result in a reduction in the size of our team by roughly 4.5%.These are not changes that were made lightly. With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated.To ensure we move forward with clarity, I want to summarize the areas most impacted.

Streamlining the Customer Journey: To provide a seamless experience for our customers, we are integrating the Vehicle Operations workstreams into the Service organization to create fewer customer handoffs and clearer ownership. We are also integrating the Delivery and Mobile Operations into the Sales organization to ensure the purchase experience is as seamless as possible with a single touchpoint throughout the entire sales process and to delivery.

Elevating Our Marketing Efforts: Historically we have had multiple functions that collectively capture what would typically be housed in a single marketing organization. We have made the decision to form a single marketing organization, and while we recruit our first Chief Marketing Officer (CMO), I will be acting as Interim CMO. Our Marketing Experiences team, led by Denise Cherry, and the Creative Studio team, led by Matt Soldan, will both report directly to me for now.

These changes are being made to ensure we can deliver on our potential by scaling efficiently towards building a healthy and profitable business. I am incredibly confident in R2 and the hard work of our teams to deliver and ramp this incredible product.

Thanks again everyone.
RJ

 

https://www.businessinsider.com/rivian-layoffs-job-cuts-ceo-email-2025-10

Rivian plans to lay off more than 600 workers. Read the memo from CEO RJ Scaringe.

 

테슬라도 어렵다고 하지만,

리비안 같은 회사는 진짜 수요감소에 직접 타격을 입을 것이고...

결국 역설적이게도 테슬라만 살아남을 가능성이 매우 높아졌음.

 

Meritocrat @ it's electric